Founded in 2018 and inspired by Steven George Gerrard, SGG Apparel has been created in Liverpool with the aim of perfectly capturing the personality and style of not only Steven but the city of Liverpool.
The collection features contemporary and classic designs, all crafted from premium fabrics to give each piece a luxury feel. Combining sophistication with subtlety, SGG Apparel offers you the chance to become the best version of yourself.
Inspired by his own signature style, the brand takes inspiration from the refined lad culture look synonymous with Liverpool menswear. The collection has been heavily influenced by the unique style of Liverpool men, their attitude and influences, with some nods to the history of the city, with all product style names based on the street names and areas where Steven grew up.
With over 20 pieces in the collection, combining relaxed luxury with a premium feel in fabric and design was the aim. Fusing quality craftsmanship with design subtleties and understated branding means pieces can also be effortlessly combined.
"Fashion is such an important thing in Liverpool and it’s important to me. I’ve really enjoyed the process of creating a clothing range, it was vital to me that it was made up of pieces I would wear and I'm really proud of the result. I'm already wearing some of the pieces while out and about." – Steven Gerrard.